This set of three books was an annual design project to highlight NAFA’s three promotional brand labels: Black NAFA, NAFA Mink and NAFA Northern. The theme for this campaign was the glamorous Great Gatsby. Taking inspiration from the art deco era and the 2013 film, I challenged myself to create three unique patterns.
For Black NAFA, I was inspired by the finger wave hairstyle of the 1920’s and wanted to incorporate the soft waves into the pattern. Each book has its own unique look while not compromising the cohesiveness of the overall campaign.
This set of three books was an annual design project to highlight NAFA’s three promotional brand labels: Black NAFA, NAFA Mink and NAFA Northern. The theme for this campaign was the glamorous Great Gatsby. Taking inspiration from the art deco era and the 2013 film, I challenged myself to create three unique patterns.
For Black NAFA, I was inspired by the finger wave hairstyle of the 1920’s and wanted to incorporate the soft waves into the pattern. Each book has its own unique look while not compromising the cohesiveness of the overall campaign.