I lead brand and campaign development for professional services and growth-focused businesses, guiding projects from strategic foundation through full rollout. My work focuses on helping brands clarify how they show up and translating that into structured, scalable visual systems.

At Mayk, I:

• Lead brand development initiatives across identity, digital, and campaign work

• Art direct multi-channel campaigns spanning print, web, and experiential

• Partner with strategy and copy teams to align creative with business goals

• Present and defend creative direction directly with clients and leadership

• Build design systems that support long-term growth rather than one-off executions

This role represents a shift from designer to creative lead, owning both the thinking and the outcome.

Promoted into a senior role within NAFA’s global marketing team, I helped steward the brand across international markets.

Key contributions:

• Developed and formalized corporate brand guidelines to strengthen consistency worldwide

• Coordinated with international marketing agents to maintain brand integrity across regions

• Designed large-scale trade show environments, billboards, retail materials, and special event assets

• Elevated NAFA’s visual presence within competitive global fashion markets

This role expanded my responsibility from execution to brand oversight and cross-market coordination.

Joined NAFA’s marketing team to support the creative director and international partners across print and digital initiatives.

Projects included:

• International fashion brochures and advertising

• Coffee table publications

• Website management and social media execution

Over time, I grew into greater ownership of digital platforms and brand consistency across touchpoints.