This brochure was designed for one of NAFA's most prominent customers in China. The customer holds an annual in-store fashion show and wanted something each attendee would be able to take home.
The concept was inspired by their name which refers to the cherry blossom tree. Using their campaign photos, I designed a brochure using simple and clean typography with a minimal colour scheme to match the beauty and elegance of a cherry blossom.
It was a unique high end print which inspired the attendees to shop the new collection after the fashion show resulting in an increase of direct sales.
This brochure was designed for one of NAFA's most prominent customers in China. The customer holds an annual in-store fashion show and wanted something each attendee would be able to take home.
The concept was inspired by their name which refers to the cherry blossom tree. Using their campaign photos, I designed a brochure using simple and clean typography with a minimal colour scheme to match the beauty and elegance of a cherry blossom.
It was a unique high end print which inspired the attendees to shop the new collection after the fashion show resulting in an increase of direct sales.